As seen in Stockholm (in my new underwear!)

Become a swedish export

Swedish Exports are ordinary people, transformed by the power of underwear. They roam the globe, wearing nothing else but their shining underwear and sparkling personalities. Are you a Swedish Export? Send us a picture of you being you, in a pair of Bjorn Borg's. Every month, the most outrageous picture is awarded with an underwear collection.

And on the other side...

Have you discovered the internet?

Yes, unknown to most of us is this parallel world, filled with extraordinary experiences. It's called the World Weird Web. Now, Bjorn Borg is ready to take you to this amazing new place. To get there you need to power up your computer, start this program called web browser and write BJORNBORG.COM into the text field. To not completely blow you away, here is a sneak preview of what's to come.

So... yeah. All I can say is, Stockholm is fantastic, but it's a bit of another world... and they worship Bjorn Borg and Abba.